Sensodyne Toothpaste – PACKAGINGCarton and tube packs
BASIC JOB SYNOPSIS FOR SENSODYNE CARTON
Layout, artwork on new cutters & replace copy. This is a two colour job with two whites over a chrome substrate with Embossing, Gloss Vanish and Matt Vanish.
Colour Breakdown: Two blues used (Pantone 280 and Cyan) for graphics and text. Gloss Vanish used over Sensodyne text and certain graphics. Matt Vanish used over whole pack except the gloss vanish areas. Two whites used over a foil substrate. Substrate colour used to knock out of the white areas and an Emboss used on the Sensodyne Logo text.