LOTTO Advertising Campaign

On a contract basis we did a marketing campaign on LOTTO which is South African’s national lottery system. The idea was to do a festive 80’s style look and feel. Therefore giving a celebration of winning. We used disco balls, stars the bright clothing etc. giving a real 80’s look and feel. The idea was to give a sense of celebration and winning which is exactly what LOTTO is all about. We did photography, creative direction, design and final elements for print. The marketing material used was for Billboards, side of the road displays, indoor posters and leaflets, shelf wobblers etc.


Below is a couple of billboards we did for the campaign. We used the two characters either together or individually in order to give a sense of difference and variety.