ABSA BankChampagne Festival
The ABSA Champagne Festival started off as a general event and ABSA liked the event so much they wanted to sponsor it in order to use it as a marketing tool which we then assisted with. It is a weekend event over 4 days and involves a number of top branded Champagne Houses in which they come in and offer tasting and the opportunity for people to purchase their brands. It helps the Champagne Houses educate people in their champagne and also allows companies like ABSA to offer the event out to their clients as reciprocation for their continued business. We found it a wonderful marketing tool that aided all involved parties.